PowerSchool
A dynamic exhibit designed to turn curiosity into participation, with bold visuals, interactive activations, and moments of surprise to draw educators into the PowerSchool story.
THE WORK
experiential | product design | illustration | illustration | exhibit design | interiors | video & animation | UX & web design | branding | digital | concept
ISTE 2025
THE CLIENT PowerSchool
THE DELIVERABLES 20x30 Exhibit, Experiential
THE ROLE Creative Direction, Experiential Design
The Project
PowerSchool partnered with our team to create a high-energy brand presence at ISTE, one of the largest gatherings of educators and education technology leaders in the world. The goal was to translate PowerSchool’s expansive digital ecosystem into a physical experience that felt vibrant, welcoming, and unmistakably built for educators.
The resulting exhibit became a dynamic hub on the show floor-combining bold visuals, interactive moments, and flexible conversation spaces that supported both product discovery and meaningful one-to-one engagement. Every element was designed to feel accessible and optimistic, reflecting PowerSchool’s mission to empower the educators, administrators, and students shaping the future of learning.
Large-scale graphic moments and layered digital displays created a visually striking environment that could be recognized from across the hall. Product storytelling was integrated throughout the space, helping attendees quickly understand how PowerSchool’s tools connect to form a complete platform supporting the entire education journey.
CREDIT Produced by Star Exhibits
Experiential
To encourage exploration and reward engagement, we created Lucky Lockers—a playful activation inspired by the familiar setting of school hallways.
A wall of brightly branded lockers became both a visual focal point and an interactive experience. Staff distributed locker combinations to attendees after meaningful interactions such as attending a presentation, participating in a demo, or engaging in a deeper conversation with the team. Participants used their code to unlock a locker and reveal a surprise prize inside.
The system was designed with multiple prize tiers to keep the experience exciting throughout the event. Most attendees received combinations tied to lower-value prizes, while fewer combinations unlocked higher-value rewards. Each day also featured a single exclusive prize—adding a sense of anticipation and encouraging repeat visits.
Beyond the giveaways, Lucky Lockers served a strategic purpose. The activation created a natural incentive for attendees to stay longer, explore the booth, and engage with PowerSchool’s product experts. The result was a steady flow of activity, longer dwell time, and a booth environment that felt lively, participatory, and distinctly memorable.
